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5 Reasons You Should Add Coconut Oil to Your Beauty Routine, Experts Say

If you’ve paid attention to the beauty industry, you know there’s a new trendy ingredient every few years. From algae to CBD to green tea to prebiotics, it can be hard to keep everything straight. However, while some buzzy ingredients are merely trends, others have staying power—and coconut oil is exhibit A. For decades, it’s been used around the world to support healthy hair, skin, and more. If it’s new to you, consider this your introduction. Read on to hear from experts about the reasons you should add coconut oil to your beauty routine and how to do it.

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