In The Media

Calling All Sensitive Skin Types—Bakuchiol Is the Natural Retinol Alternative You Need In Your Routine

February 16, 2022

Let’s talk retinol: it’s an amazing skincare ingredient, but the truth is, it’s not for everyone. Although scientifically proven to increase skin cell turnover, reduce the appearance of fine lines and wrinkles, and treat breakouts, retinol can also cause a slew of other unwanted issues for those with dry or sensitive skin: namely severe redness, flakiness, and irritation. Those of us who fall under this category have had to make do with other non-irritating—albeit less effective—alternatives in our skincare routines, but no more. A new ingredient recently hit the beauty scene claiming to provide all of the complexion-boosting benefits of retinol without any of the irritation. It’s called bakuchiol, and we’re dubbing it your sensitive skin’s new best friend.

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