From blow-drying to color treatments and everything in between, trying to achieve the perfect ‘do can wreak havoc on our hair. If your tresses are starting to show signs of damage, like brittleness and split-ends, it’s time to show them some love with a shampoo that’s enriched with keratin. Why keratin? Simply put, keratin is a superstar ingredient that helps strengthen hair to prevent breakage, heat damage, and frizz.
Ahead, with the help of U.S. board-certified dermatologist Dr. Anna Chacon and celebrity hairstylist Martino Cartier, we break down everything you need to know about keratin and the best shampoos to shop for your specific hair needs.